The final brand mark comes in three major variations, the master shown in the page banner, the branding badge shown above, and the secondary variant shown on the right. The master logo is a cursive script wordmark placed against a unique figure-eight design. This design is representative of a pizza being tossed, semiotically connecting back to the restaurant’s cuisine while also matching the flow of the script. This logo is the face of the brand and should be used for all external displays when able. However, this intricate design, although aesthetically alluring as and restaurant is rather long for some branding opportunities. As such the branding badge, with its small and compact design, should be utilised. This design would be implemented on the brand’s social media accounts and internal bar products such as napkins and coasters. The secondary design simply adds the additional element of a pizza peel, to the master mark. This ensures the mark can be used on any surface without interruption for the background, while also providing, assurance that any third party proves the minimum space for the wordmark to be read, even if the spacing is neglected.